Due to horror movies nature, many audiences of this a genre are aged over 14 years of age due to the mature themes and gruesome stories. The main age range is between 18 and 24 however the younger ages from 14-17 also can be included in this due to a rising on lower aged viewers. Horror movies appeal to this younger age range due to being far too scary and mature for younger viewers than 13 years of age as these viewers aren't developed enough to understand the films aren't real and easily scared at this age. Older viewers from around 25-50 years may find horror movies boring as they have grown up with a different style of horror movie and may find the new horror movies not as good. Older than 51 years of age appeal more to mystery and documentary type movies as this what was popular before the 60's and being mainstream for this age range as it was what this age range was inspired by and grew up being the main genre of movies.
Audience Gender of the Horror Genre
By using the profiler, I studied three main horror movies of our time and looking at which genders prefer horror movies. This is for The Conjuring.
This shows more 66% of females prefer this horror movie than the 33% males. As a stereotype, we think males watch horror movies more than females due to bravery and social tendencies of wanting to appear more masculine. This goes against natural stereotypes by females watching this horror movie more than males. This may be due to females wanting to go against the stereotype.
Another movie I studied was Sinister. Again, more females than males watched this horror movie.
Audience Social Grade for the Horror Genre
Again, studying a horror movie like our own such as Orphan, The Conjuring and Sinister, we looked at the main social grade.
A - Upper Middle Class - High managerial, administrator or professional.
B - Middle Class - Intermediate managerial, administrator or professional.
C1 - Lower Middle Class - Supervisor, junior managerial, administrator or professional.
C2 - Skilled Working Class - Skilled manual workers.
D - Working Class - Semi or unskilled manual workers.
E - Lowest Level of Subsistence - Pensioners, widows, unemployed.
This shows those of a lower class (C2DE) prefer to watch Orphan. The stereotype for horror movies and social classes is that lower classes will watch horrors more than higher class. Lower classes prefer horror movies as it is an escape from realism such as stress from work or money issues. Lower class people go to the cinema more often than higher class due to more money value prices. More higher classes would prefer to play golf, attend clubs and more logical or skillful leisure's due to the price and stereotypes.
Again, C2DE class is more of a popular audience for The Conjuring.
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